Put your arm around them and look ahead.
Everyone knew the Titanic was state-of-the-art. Everyone was impressed by its size, its technological advancement, the décor, and its...
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Two Weeks Notice.
A Touch of Emotional Relevance Every Two Weeks
Dec 6, 20214 min
Where are we on our TRUST Meter?
While working with a client's sales team, one of their sales engineers called me to ask for some advice. He shared an email response with...
Nov 8, 20213 min
Business or Pleasure
My mom came to visit and the kids are off school. We decided to drive down to one of Florida’s beaches. Quick Airbnb search and we booked...
Sep 8, 20215 min
So there is no doubt
When Abraham was asked to take Isaac to be sacrificed, God told him to take his son, his only son, whom he loved, Isaac. Scholars have...
Jul 6, 20216 min
Get a room
A few years ago, an old boss of mine and myself went to pitch at a conference. We purchased in advance a 25 minutes pitch time in front...
Jun 13, 20214 min
They want to know what love is. Show them.
Sitting in a nice coffee shop in the outskirts of Atlanta on a somewhat gloomy day. In the background, “I want to know what love is” by...
Jun 1, 20214 min
I appreciate you
Emotional Relevance™ is based on an emotional experience followed by having that same experience triggered again, causing us to relive...
May 13, 20215 min
Infrastructure of channels. Channels of communication
The other day I went through my list of prospects and realized I never heard back from this guy whom when we spoke about 2 months ago, he...
Apr 19, 20214 min
Would you be rude to me?
How many times have you been to a restaurant where something wasn’t all to your liking, but you still didn’t say anything? Even when the...
Apr 1, 20215 min
Is remembering a feeling?
A few days ago, a client of mine, at the end of a call asked if I had anyone in my network who deals with corporate insurance and...
Mar 10, 20214 min
What the hell is a Pulmonologist?
I moved to the US first time in 1993. My English was pretty good, but I learned very quickly that it was very much NOT good enough. While...
Feb 21, 20215 min
We Got Personal
It was the 5 of us on that infamous Zoom call. Adam, Carla and I from our side, Sean and Kelly on the customer side. A couple of months...
Feb 1, 20215 min
"See you next week"
Do you remember how Ron Burgundy finished every broadcast? That’s right – “Stay Classy San-Diego.” How about Ellen De Generes at the end...
Jan 14, 20215 min
It's NOT about business
Meditations on business relationships in 2021 - the year after It was a beautiful fall sunny day outside the White House on September...
Dec 23, 20204 min
Behind every overnight success there is a good five to ten years of hard work and struggle
“I want to believe him. I really do. I want it to be a true story, a real testimony” I’m thinking to myself one night watching a guy in a...
Dec 7, 20205 min
25 cents and a silly smiley face
Resource: https://blog.treasuredata.com/blog/2019/02/25/think-outside-the-funnel-how-to-create-a-custom-customer-journey-map/
Nov 23, 20205 min
Go ahead - MARK that BENCH
It was during a trip to Orlando some years ago. I was living overseas at the time. Finished another day of meetings and presentations and...
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