Get a room
A few years ago, an old boss of mine and myself went to pitch at a conference. We purchased in advance a 25 minutes pitch time in front...
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Two Weeks Notice.
A Touch of Emotional Relevance Every Two Weeks
- Jun 13, 2021
- 4 min
They want to know what love is. Show them.
Sitting in a nice coffee shop in the outskirts of Atlanta on a somewhat gloomy day. In the background, “I want to know what love is” by...
- Jun 1, 2021
- 4 min
I appreciate you
Emotional Relevance™ is based on an emotional experience followed by having that same experience triggered again, causing us to relive...
- May 13, 2021
- 5 min
Infrastructure of channels. Channels of communication
The other day I went through my list of prospects and realized I never heard back from this guy whom when we spoke about 2 months ago, he...
- Apr 19, 2021
- 4 min
Would you be rude to me?
How many times have you been to a restaurant where something wasn’t all to your liking, but you still didn’t say anything? Even when the...
- Apr 1, 2021
- 5 min
Is remembering a feeling?
A few days ago, a client of mine, at the end of a call asked if I had anyone in my network who deals with corporate insurance and...
- Mar 10, 2021
- 4 min
What the hell is a Pulmonologist?
I moved to the US first time in 1993. My English was pretty good, but I learned very quickly that it was very much NOT good enough. While...
- Feb 21, 2021
- 5 min
We Got Personal
It was the 5 of us on that infamous Zoom call. Adam, Carla and I from our side, Sean and Kelly on the customer side. A couple of months...
- Feb 1, 2021
- 5 min
"See you next week"
Do you remember how Ron Burgundy finished every broadcast? That’s right – “Stay Classy San-Diego.” How about Ellen De Generes at the end...
- Jan 14, 2021
- 5 min
It's NOT about business
Meditations on business relationships in 2021 - the year after It was a beautiful fall sunny day outside the White House on September...
- Dec 23, 2020
- 4 min
Behind every overnight success there is a good five to ten years of hard work and struggle
“I want to believe him. I really do. I want it to be a true story, a real testimony” I’m thinking to myself one night watching a guy in a...
- Dec 7, 2020
- 5 min
25 cents and a silly smiley face
Resource: https://blog.treasuredata.com/blog/2019/02/25/think-outside-the-funnel-how-to-create-a-custom-customer-journey-map/
- Nov 23, 2020
- 5 min
Go ahead - MARK that BENCH
It was during a trip to Orlando some years ago. I was living overseas at the time. Finished another day of meetings and presentations and...
- Oct 29, 2020
- 5 min
In the virtual world, there is no social distancing.
In his blog “The Emotional Revolution at work”, https://corporate-rebels.com/jonas-altman/, Jonas Altman wrote” “In our always-on,...
- Oct 15, 2020
- 4 min
No. Really. How are you?
I logged in first. The other 4 joined one by one within the following few minutes. We started the call with the canned, expected “How are...
- Oct 2, 2020
- 4 min
One Throat to Choke - An Account Manager's Dilemma
I first heard that term a few years back when I was managing a group of Account Managers. One of the customers asked to have a call. They...
- Sep 16, 2020
- 3 min
A Withering-Away Emotional Relevance
The beginning of the Emotional Relevance process is through an emotional experience. As mentioned, many times before, when we go through...
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