My Value Propositions. Plural.
One of the Account Managers I've been working with contacted me to help him get ready for an online call he has planned with one of his...
Two Weeks Notice.
A Touch of Emotional Relevance Every Two Weeks
- Apr 11
- 4 min
Are THEY happy?
Was watching Bar Rescue with Jon Taffer the other day. Not a big fan of mister Taffer. Too rough around the edges in my opinion and even...
- Mar 24
- 4 min
Is there ROI for how they feel about you?
What I do is hard. It is hard for many reasons but one of the main reasons is the fact that the ROI is not immediate. It is also...
- Feb 2
- 5 min
Retention Rates measuring, even for when things do not go as well
Flying back from a full day of discovery with a new customer (#backtofacetofacemeetings). My mind is buzzing. Thinking about the day, the...
- Jan 20
- 2 min
Put your arm around them and look ahead.
Everyone knew the Titanic was state-of-the-art. Everyone was impressed by its size, its technological advancement, the décor, and its...
- Dec 6, 2021
- 4 min
Where are we on our TRUST Meter?
While working with a client's sales team, one of their sales engineers called me to ask for some advice. He shared an email response with...
- Nov 8, 2021
- 3 min
Business or Pleasure
My mom came to visit and the kids are off school. We decided to drive down to one of Florida’s beaches. Quick Airbnb search and we booked...
- Sep 8, 2021
- 5 min
So there is no doubt
When Abraham was asked to take Isaac to be sacrificed, God told him to take his son, his only son, whom he loved, Isaac. Scholars have...
- Jul 6, 2021
- 6 min
Get a room
A few years ago, an old boss of mine and myself went to pitch at a conference. We purchased in advance a 25 minutes pitch time in front...
- Jun 13, 2021
- 4 min
They want to know what love is. Show them.
Sitting in a nice coffee shop in the outskirts of Atlanta on a somewhat gloomy day. In the background, “I want to know what love is” by...
- Jun 1, 2021
- 4 min
I appreciate you
Emotional Relevance™ is based on an emotional experience followed by having that same experience triggered again, causing us to relive...
- May 13, 2021
- 5 min
Infrastructure of channels. Channels of communication
The other day I went through my list of prospects and realized I never heard back from this guy whom when we spoke about 2 months ago, he...
- Apr 19, 2021
- 4 min
Would you be rude to me?
How many times have you been to a restaurant where something wasn’t all to your liking, but you still didn’t say anything? Even when the...
- Apr 1, 2021
- 5 min
Is remembering a feeling?
A few days ago, a client of mine, at the end of a call asked if I had anyone in my network who deals with corporate insurance and...
- Mar 10, 2021
- 4 min
What the hell is a Pulmonologist?
I moved to the US first time in 1993. My English was pretty good, but I learned very quickly that it was very much NOT good enough. While...
- Feb 21, 2021
- 5 min
We Got Personal
It was the 5 of us on that infamous Zoom call. Adam, Carla and I from our side, Sean and Kelly on the customer side. A couple of months...
- Feb 1, 2021
- 5 min
"See you next week"
Do you remember how Ron Burgundy finished every broadcast? That’s right – “Stay Classy San-Diego.” How about Ellen De Generes at the end...