A few years ago, an old boss of mine and myself went to pitch at a conference. We purchased in advance a 25 minutes pitch time in front...

Sitting in a nice coffee shop in the outskirts of Atlanta on a somewhat gloomy day. In the background, “I want to know what love is” by...

Emotional Relevance™ is based on an emotional experience followed by having that same experience triggered again, causing us to relive...

The other day I went through my list of prospects and realized I never heard back from this guy whom when we spoke about 2 months ago, he...

How many times have you been to a restaurant where something wasn’t all to your liking, but you still didn’t say anything? Even when the...

A few days ago, a client of mine, at the end of a call asked if I had anyone in my network who deals with corporate insurance and...

I moved to the US first time in 1993. My English was pretty good, but I learned very quickly that it was very much NOT good enough. While...

It was the 5 of us on that infamous Zoom call. Adam, Carla and I from our side, Sean and Kelly on the customer side. A couple of months...

Do you remember how Ron Burgundy finished every broadcast? That’s right – “Stay Classy San-Diego.” How about Ellen De Generes at the end...

Meditations on business relationships in 2021 - the year after It was a beautiful fall sunny day outside the White House on September...

“I want to believe him. I really do. I want it to be a true story, a real testimony” I’m thinking to myself one night watching a guy in a...

Resource: https://blog.treasuredata.com/blog/2019/02/25/think-outside-the-funnel-how-to-create-a-custom-customer-journey-map/

It was during a trip to Orlando some years ago. I was living overseas at the time. Finished another day of meetings and presentations and...

In his blog “The Emotional Revolution at work”, https://corporate-rebels.com/jonas-altman/, Jonas Altman wrote” “In our always-on,...

I logged in first. The other 4 joined one by one within the following few minutes. We started the call with the canned, expected “How are...

I first heard that term a few years back when I was managing a group of Account Managers. One of the customers asked to have a call. They...

The beginning of the Emotional Relevance process is through an emotional experience. As mentioned, many times before, when we go through...