Mar 29, 20204 minEmotional Relevance and….Elvis!I was watching a documentary about Elvis the other day. Elvis, yes, “The King” himself. During his first audition at a major label in...
Mar 29, 20204 minOh yeah, those guys...do me a favor…think back to a time when you were planning to buy something. You had a few options to choose from, but you realized they...
Mar 29, 20203 minEmotional AnchoringAs I started talking and writing about Emotional Relevance, more and more people started asking me what it was, how to do it, how to...
Mar 29, 20202 minThe death of customer serviceIf you ask me, 2019 should be the year where we all forget about customer service. Simply not good enough! The evolution of customer...
Mar 29, 20202 minBird or Lime?Remember the very first time you got on one of these scooters?? Go ahead, admit it! A bit reluctant, excited, nervous that turned very...
Mar 29, 20204 minWho Moved My Starbucks?his famous and brilliant book - Who Moved My Cheese, Dr Spencer Johnson talks about our reaction to change. How eventually we need to...