Alon Zaibert

A few years ago I was on a call with a prospect in Boston. We'd traded a couple of emails before, nothing memorable, and now it was time for the real conversation. I'd done my homework the way I always do, LinkedIn, Facebook, a little digging. Grew up in Boston. Huge Red Sox fan. Two kids. Nothing that would win me the deal, just enough to know who I was talking to. Somewhere in the middle of the call, he got a little sharp with me. "I suspect your sales efforts aren't exactly hard fought for...

A trigger of sort s (an emotional trigger). This trigger brings up a thought, and then, you do something with that thought. You let them...

I got a call earlier today: “Hi, Alon, I got your number from Laura (fake name), one of your clients, who said you could help me.” “Well,...