SURPRISE!
When you communicate with your audience it is critical to check first what is the RELEVANT channel of communication they are using and deliver your message there. The days where we send email campaigns to all of our contacts in our database and expect everyone to get it are over. Posting something on Facebook will also be privy to only a small percentage of users.
The younger generation in particular has different channels they use today like Instagram, Twitter, Snapchat, TikTok and if we want to get to them, we really ought to serve them through the channels they are listening on. The same goes for our customers – are they more of a text, email, phone call kind of a person?
But it is not enough to just open an Instagram account, a TikTok account or have a Snapchat user. You will need to also learn the “language” that is used within these channels so your customers will understand you. Twitter was the pioneer in creating their own language through their own channel by dictating to us the amount of characters we can use through that channel of communication. So, we all learned hashtags, new acronyms etc. Each channel has its own unique set of rules, communication codes, and if you want to be relevant in that channel you better learn the language.
