“I’m on the Mother F&%$er”
When Jules calls Marsellus Wallace after he and Vincent killed that dude in the back of their car, Marsellus Wallace is “contemplating the ifs”. Jules replies with something along the lines of – I do not really care about any “ifs” I just want to know you are taking care of it. And Marsellus Wallace, with the coolest, smoothest voice and distinct swagger ever replies – “I’m on the Mother F&%$er”. Basically saying – trust me. I got this.
Now, he also tells Jules he is sending The Wolf which is when Jules completely calms down and KNOWS that everything is going to be fine. And why - because he had some past experiences with The Wolf, who set a level of expectation and established that trust. Jules now has nothing to worry about. He is worry free! He TRUSTS his vendor/partner/supplier – in this case Marcellus Wallace and The Wolf.
They say that to build trust takes time. You probably heard it before. Have you ever wondered why it takes some time? What needs to happen during this time? Well, the most important elements that need to take place during this period are simply experiences. Better yet….Emotional Experiences. If during that time (say 2 months) you are showing up to every touchpoint on time, prepared, knowledgeable about the matter at hand, it is an experience. An experience that will build trust.
