On the plane. Again. Heading home after a few days on the road. 2 days conference. 9 to 5 booth camp. Don't they realize even I cannot be overly nice to everyone for that long...?
Day 2, a bit slow, I tell my colleagues I am going to attend this one pitch. Perhaps besides just giving my back a break I may even learn a thing or two. I chose a specific presentation which seemed to potentially possess the right combination of titles - the title of the presenter as well as the presentation. Session starts at 2pm and I am thinking to myself it is a perfect timing as it is right after lunch, so no one will be hungry and right after lunch so no one will be tired just yet.
5 minutes to Show-Time and there is no, one empty seat. Some impatient buzzing among the audience and then he shows up. Vibrant, smiling, dressed well. All of the elements for a promising performance.
This is where I drift a bit in my writing and remind you dear readers about the ultimate combination of the What and the How. The content as well as the delivery.
You see, even if you are incredibly knowledgeable of history it does not make you good at teaching history. Even if you know your business extremely well it does not mean you can articulate it properly. The one who possesses both the What and the How is the one! The ultimate communicator.
"If you talk about yourself too much you will end up speaking....to yourself"